Here in Central Florida, back to school time is right around the corner. And that doesn’t just mean a rush for area public schools—private schools, colleges, tutor services and more will all be seeing an influx of traffic in the coming months. If you work with one of these businesses, you may want to start thinking about developing an ad campaign that focuses on meeting parent and student needs this fall.

A bench ad campaign may be the perfect solution for…

Private primary or secondary schools: Private schools can often face an interesting conundrum when school enrollment rolls around. While area public schools automatically receive students based on their location of residence, private institutions count on advertising and word of mouth to get students in the door. If you work for such a school, and are looking to recruit more students from around the community, consider using bench ads to get your school’s name out there.

Tutors: Are you a tutor or owner of a tutoring service? You can bet that many parents will be searching for tutors who can help their students get on the right academic track come school time. Make sure that they see your business first by advertising your tutoring services in targeted, heavy traffic areas.

Colleges and trade schools: Every Florida resident knows about the state’s big schools—whether they’ve attended one themselves or just love keeping up with their favorite college’s football team. But smaller institutions, community colleges and trade schools may not be as present or well-known around the community. If you’re on the advertising team for a local college, or trade school, be sure to advertise to students and parents with bench ads throughout your area of interest.

Daycare and aftercare services: The return to school for Florida students also means the return to childcare and aftercare services for their working parents. Many parents work late and aren’t able to pick up their children right when school lets out—and others need a place for toddlers and young kids to spend the day. These businesses benefit from advertising year round, but can especially use a targeted ad campaign in the fall time when parents are sorting out busy afterschool schedules.

No matter what your type of business, there’s a good chance you can benefit from some targeted back to school advertising this fall. Even if you don’t work with one of the above institutions, you may offer products or services that students and their families need—whether that be school uniforms, clothes, office supplies, or other products.

If you are currently deciding where you’d like to target your back to school ad campaign, you may want to think about placing ads (when possible) close to schools, parks and other spots that are frequently visited by students and their families. With our advertising experience and extensive services, you’ll be sure to attract the right students or customers for your school or business—just give us a call at (386) 322-3600 and we can help find an advertising plan that will work for you!